There are men who perform initiation rites to become Yakuza. So our poster decided to participate too, to prove that it knows what it's talking about.
Credits
BETC PARIS
CCO_ Stéphane Xiberras
Executive Creative Director_ Nicolas Lautier
Art Director_ Valentin Gourmel
Copywriter_ Léo Rodriguez
Traffic Manager_ Nina Kaufman
Managing Director_ Mathilde Lançon
Account Manager_ Camille Séchaud
TV Producer_ Leslie Lévy
Creative Producer_ Dayna Mouhoum
Director_ Darius Michaud
Producing House_ Prose on Pixels
Producer_ Diane Kishtoo
Post Production_ PELOSH
Tattoo Artist_ Guigui Tattoo